Since MW Sports Magazine has become a client of Zazz we are establishing a more effective distribution system for the magazine and have decided to rename the magazine in attempts to catch the attention of more readers.  The decision we have come to is based on all the material the magazine covers; football, baseball, volleyball, soccer, ice hockey, track and field, golf tennis and extreme sports.  We have decided to rename the magazine, Inside Sports, because we feel it appeals to a wide demographic of athletes and fans worldwide and that this name moves their attention to our magazine on the sports shelf.

After considering the purchasing habits of buyers for other top sports magazines like Sports Illustrated, ESPN, and Sporting News we have found that most buyers in our target market purchase magazines at store counters, newspaper stands, or they go to a book store specifically for magazines and are willing to spend on average $3.00.  We have also found a larger portion of the target market purchase through subscriptions because they are less expensive and less time consuming for the reader. 

At Zazz, we plan on mass producing the magazine at our headquarters in Pennsylvania for the United States consumers and plan on using our smaller printing presses and staff in Europe, Asia, Central and South America and focusing on popular sports specific to each region and touching on worldwide sports news.  For subscription users, the magazine is then sent through mail directly to your home.  For the magazines on stands, we use a larger carrier and they are sent from printing to the retailer’s headquarters and then are sent to individual stores such as King Soopers, Barnes & Noble, etc. and are then purchased by the final user.  The same process is used internationally, only on a smaller scale.

By taking example from our competitors such as Sports Illustrated we have decided on using a large intensity of distribution worldwide because our magazine covers sports specific to each region and appeals to sports fans everywhere.  Research shows the magazine with the most in stock and a position on the top shelf sell the most because of availability and appeal to the reader.  In stores outside the U.S. the sample market will determine the quantity in each district to avoid overstock.